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Sunflower House Nursery is a children’s nursery based in Hillingdon, West London, with locations in Hayes, Uxbridge, and Cowley.

We designed their first website and got a chance to have another go when their first site got lost somewhere on the internet (we didn’t host it then). So to ensure that never happened again, we took over hosting and management to ensure everything would be smooth sailing.

When we designed the first site, we had a chance to create some 3D graphics, and I wanted to save some of the graphics for the new website.

Brief

When we discussed the website and the design, we spoke about the ethos of Sunflower house and what they wanted to convey. I had the image of a child sitting on their parent’s lap while the parent is looking at the website, and I wanted it to be engaging for both the parent and the child.

Bright and colourful, full of wonder and joy, but with a clear message about the nursery’s ethos.

We also spoke about what other websites they liked and didn’t like before we presented them with our design. There were minor tweaks to make before we went live.

Solution

We used photos that showed some of the play and fun the children would enjoy and some of the drawing elements we created to show a childlike and fun side to the site. Including our 3D designs of stylised trees and grass that we influenced by the children’s TV my nephew was watching at the time.

There was a choice to go big and bold and bright and colourful. We wanted the website to be friendly and approachable. As I mentioned before, I wanted the child to enjoy looking at the website while the parent was busy looking through it. That was the cornerstone of the website design.

Conclusion

As creatives and illustrators, we love to work on anything that lets us explore our creative side. The first website we created for Sunflower House Nursery allowed us to use 3D imagery to create an aesthetic that both kids and adults would enjoy, and we got to push and refine that on this website.

Small visual embellishments, such as the hand-drawn background to some sections, added playful quality we wanted to get across from their motto – “Together we play, learn and develop.”

It was a joy to work on this project, and we look forward to working with them again in the future.

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We recently had the chance to work with PlusUK Logistics on all of their digital and offline marketing, including their website, business cards and printed marketing, logo design, and consultancy on branding and even their name.

Brief

As we were brought in at the early stages concerning website and SEO potential, we looked at what worked for competitors in the logistics market. We were asked to think about the name of the company and how it would fit into the current group of business services provided by the parent company.

The timeframe was quite short for the website to be up and running, and we had to complete the naming, branding and logo.

Solution

We started with the name and decided logistics should be in the URL for a few reasons but didn’t want the domain to be too long.

Due to the timeframe that the website and marketing material had to launch, we were working on the website alongside branding and logo development.

Plus UK Logistics is self-contained but also part of the Pluscrates national network. We wanted the name to reflect an affiliation while maintaining its independence.

The Pluscrates brand, for me, has always been about premium service. That is how it was pitched on day one – they wanted to get back to a premium service in the crate hire industry. So to me, the ‘Plus’ meant more, or extra, or above and beyond. And if we break ‘Pluscrates’ into ‘Plus’ and ‘Crates’, it made more sense to keep the ‘Plus’.

While discussing the brand requirements, Neil (Director) mentioned he liked brands that don’t have to mention what they do in the logo – e.g. Argos, Sainsbury’s, John Lewis, and so forth. Plus UK seemed like a good choice.

Plus UK was the logo that we developed. We used design axioms that appear in logistics logos to give a new company in the market familiarity. We used an arrow to show movement, and we incorporated the plus icon in the nagative space between the K and arrow.

The negative space between the K and the arrow was spaced so that it would make a square/diamond, and for me, that was a reference to the boxes they would be moving around and the crates of the parent company. And within that box, the plus shows that they go above and beyond in their service.

In the smallest version of their logo used on the website’s ico (bookmark icon in the menu bar), you can see the + and the arrow.

At one point, we used the same shape as the backward K for the arrow. So it is a + and a K or one part of each of the parts of their logo. So even in the logo mark, is still PlusUK

Conclusion

This was a fun and rewarding project – the logo and branding will initially be used on their website and printed materials and later emblazoned on large commercial vehicles. The project manager for the logistics company was Stuart, and everyone was so taken with the logo they couldn’t wait to get it on the side of a lorry.

The fact that Pluscrates has a fleet of vehicles and national depots puts them in a unique position to transition into logistics and delivery.

Plus UK had tremendous growth and success, so we correctly conveyed trust and familiarity with the brand. As much of the team will admit, they grew a little too fast and had a few issues along the way. But the marketing and outreach were all very successful.

We had a lot of creative freedom on this project and could present our creative ideas.

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Ruislip Lido Website

We helped work on the new Ruislip Lido website to help promote the fantastic Lido in Ruislip.

We started by taking a day trip to the Lido and taking some pictures of the area to get an idea of what Ruislip Lido has to offer.

We wanted to make a simple, elegant, easy to use website, showing off the best bits of the Lido.

We created a custom icon set including a pirate ship play area icon, woodland walks icon and a train icon.

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ShredPlus – Secure Shredding Website Project

ShredPlus is a secure shredding and confidential waste destruction service provider.

We were asked to design and deploy a website and create a new logo for the brand.

One of the critical points requested was a custom graphic of the secure shredding bins with a relative size compared to a person and various sizes of relevant and recognisable items to many offices, such as paper ream boxes.

 

The Logo

We designed the ‘S’ of the logo to look like folded paper and two shredding blades to signify paper shredding being the company’s focus. We made a few versions before settling on this one.

The ‘Plus’ in the logo is bolded, showing the importance of service above and beyond other companies and harking back to the parent company.

 

Consultancy, Brand and Identity

We were asked to brainstorm ideas for names when we first started this project. Working closely with our contact, we would talk about the pros and cons of different names and domain names.

Our thinking is always that shorter is better, and memorable is fantastic.

We thought that having shred or shredding in the domain would give instant recognition to what the company does while adding the ‘Plus’ of the parent company so a familial link.

We began looking into PlusShred and ShredPlus, but the preference went to ShredPlus because there would be no confusion for people that heard the name and typing in the URL how many S’s should be in the middle 😉

 

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FJL Recycling

FJL Recycling asked us to create a website, flyers and of course to start with – a logo.These different components were all for their waste management business. We went through many different logo designs and styles before landing on the final layout.

Early on we created logos based on designs the client asked for and designs we felt would work. We tried many eco and green style design incorporating trees, green motifs such as plants or green hands before we agreed on the simplicity of this logo.

The tilt of the logo draws on the parallels of the way their waste trucks pick up the wheelie bins and empty the rubbish. We thought it might make a nice addition if the logo was ever animated.

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The Challenge

We produced this logo for an existing customer that wanted to advance his sport and fitness experience in personal training and create a business from it. This was produced very quickly as he wanted to start as soon as possible. We produced this ‘horizontal’ version as well as a ‘vertical’ option to use in different situations.

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Working with another SEO company, they wanted us to create icons for each of their tiers. The idea of bronze silver and gold tiers was put forward and we created these wreath graphics for easy identification.

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