ShredPlus – Secure Shredding Website Project
ShredPlus is a secure shredding and confidential waste destruction service provider.
We were asked to design and deploy a website and create a new logo for the brand.
One of the key points that were requested was for a custom graphic of the secure shredding bins with a relative size compared to a person and various sizes of items that are relevant and recognisable to many offices, such as paper ream boxes.
The ‘S’ of the logo was created to look like folded paper, and two shredding blades, to signify paper shredding being the focus of the company. We created a few versions before settling on this one.
The ‘Plus’ in the logo is bolded to show the importance of service above and beyond that of other companies, and also to hark back to the parent company.
Consultancy, Brand and Identity
When we first started this project we were asked to brainstorm ideas for names. Working closely with our contact we would talk about the pros and cons of different names and domain names.
Our thinking is always that shorter is better, and memorable is fantastic.
We thought that having shred or shredding in the domain will give an instant recognition to what the company does while adding the ‘Plus’ of the parent company so a familial link.
We began looking into PlusShred and ShredPlus, but the preference went to ShredPlus because there would be no confusion for people that heard the name and typing in the URL how many S’s should be in the middle 😉