PlusUK Logistics Logo & Branding

Logo Design Brief: Design a logo for a logistics company operating in the UK.

Intro

We recently had the chance to work with PlusUK Logistics on all of their digital and offline marketing, including their website, business cards and printed marketing, logo design, and consultancy on branding and even their name.

As we were brought in at the early stages with regards to website and SEO potential, we looked at what was working for competitors in the logistics market.

We started with the name and decided logistics should be in the URL for a few reasons but didn’t want the domain to be too long besides.

Plus UK Logistics is self-contained, but also park of the Pluscrates national network. The fact that Pluscrates has a fleet of vehicles and national depots puts them in a unique position to transition into logistics and delivery.

The logo and branding will initially be used on a website and printed materials, and later will be emblazoned on large commercial vehicles.

We had a lot of creative freedom on this project and were able to present our own creative ideas