PA Central Annual Report
Because of the relationship we have built with Pro-Active over the years, we were asked once again to produce an Annual Report for ProActive Central.
This annual report was a bespoke design targeting the vibrant lifestyle of Londoners who wanted to improve their fitness and weight levels by incorporating sport into their everyday lives. The booklets were 32 pages, square, measuring 210mm x 210mm, and stapled at the spine. They were full colour with some library photos that FAS Media supplied and some original photos supplied by the customer. Pro-Active wanted designs that reflected the lifestyles of the target audience and would encourage that audience to increase their fitness level through sport and exercise, and could be used in all their future publications. Pro-Active were working to a previously published design guide, so we had to incorporate this with our design and create something new and stylish while still taking into account all the information in the original guide.