FJL Recycling asked us to create a website, flyers and of course to start with – a logo.These different components were all for their waste management business. We went through many different logo designs and styles before landing on the final layout.
Early on we created logos based on designs the client asked for and designs we felt would work. We tried many eco and green style design incorporating trees, green motifs such as plants or green hands before we agreed on the simplicity of this logo.
The tilt of the logo draws on the parallels of the way their waste trucks pick up the wheelie bins and empty the rubbish. We thought it might make a nice addition if the logo was ever animated.