Helping Hayes Design Better
As we are based in Hayes, West London, we have worked with many businesses in the surrounding areas.
Our aim is to always exceed customers expectations. Whether it is the price for printing a booklet or designing a website – we always want you to be impressed.
We have worked with many Hayes based businesses, including but not limited to, children nursery, retail shops, tool hire, schools, charities, and more.
Do we only work in Hayes? No, not at all! We have worked with people all over the UK, and even abroad! Our business is like any other in 2018, online! We have grown accustomed to working with people anywhere in the world to get their project complete.
Even when we design for print, we can deliver the printed project anywhere in the UK, included in the printing cost.
So, no matter the size of the project, we can help.
Graphic design is at the core of everything we do, whether it is design for print, web design, or motion graphics. We have been helping people and businesses all over the UK with their graphic design needs for over ten years.
First and foremost FAS Media was built upon graphic design, and our core were graphic designers. Graphic designers with backgrounds in print, web design, and motion graphics, but graphic designers at our heart.
What is graphic design?
Graphic design is a broad term and encompasses a lot under that umbrella. Corporate design, such as Logo design and branding, to book layouts. We have designed murals for walls in schools and universities; we have created graphics for tee shirts from up and coming clothes labels.
Wikipedia states that graphic design "is the process of visual communication and problem-solving using one or more of typography, photography and illustration."
Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. The message that needs conveying and the how to communicate it is part of the problem-solving aspect of graphic design.
Think of some of the best logos out there, and how they cleverly incorporate the message that they need to express using colour, fonts, and illustration. The problem-solving puzzle is one of the most exciting bits.
Graphic designers use typography, visual arts and page layout techniques to create visual compositions
Typical uses of graphic design include:
corporate design (logos and branding)
editorial design (books, magazines, and newspapers)
wayfinding or environmental design
Graphic Design and Illustration Rule!
For me, graphic design and illustration are two separate, but overlapping fields. Design, for me, is about problem-solving, about getting an end product by any means, which fits the brief or your idea as creative director.
Whereas illustration is between graphic design and art, not quite fine art, but almost. Illustration is so linked to the idea of illustrated children's books and things like that. Whereas design can be combining existing elements, illustration is about creating an image from scratch.
What is typography? The clue is in the first three letters, just add an E... Type! Text or fonts, typography is all about choosing the correct font for the piece of graphic design as a whole.
Sometimes whole pieces can be created just by using carefully laid out fonts and text.
Fonts are often overlooked, but the right font choice can make or break an entire design. Usually, the copy of articles from magazines and newspapers will make up the majority of the page, though they may not be as attention-grabbing as the imagery, their presence on the page is usually the most crucial part. So they deserve your attention.
Still, don't think typography is important? Before using Times New Roman again, ask yourself which font you would use to aim at children, versus teens, or adults. Comic book, jokes or serious? The design or fonts themselves will tell the reader a lot about the content, even if not in an obvious way.
Photography in graphic design represents the real, the photographic realism that is hard to achieve with illustration.
Illustration in comparison is much more open to interpretation, images are usually far more stylised in one of a million different ways, but stylised none-the-less. Photography is equated to accuracy. Yes, even though we all know that those fast-food burger chains' product photos look WAY better than the real thing, we at least can know approximately what we are going to get when ordering. These backlit menus aren't the place for illustrations or sketches of the burgers for sale.
In a recent article from creative bloq (https://www.creativebloq.com/inspiration/illustration-vs-photography-how-do-you-decide) they talk about photography vs. illustrations, they make some excellent points. Which style to use is one of the problem-solving points that graphic designers have to deal with. Below are some of the points they touch on in the article.
Our customers are often small businesses or people with a dream of creating a business in a particular market. On many projects, we are brought on at the Logo design stage for the company, and then create business cards, flyers, websites, and marketing for the company. We have helped lots of people build their business from the ground up, and it is hugely rewarding.
There are scenarios in which photography will be the natural choice for designers. One of the most important is where accuracy and trust are crucial to the aims of the design or the designer's goal.
We tend to trust photos to give an accurate representation of a product, place or person (even though we all know that photoshop exists).
Photography can also help to convey an image of professionalism. Images that accurately reflect reality can help persuade consumers that a company is trustworthy, serious-minded and responsible, which would be very important for a bank or insurance company, for example.
In an increasingly faceless online business world, a lot of online companies like to have photos of their employees or at least management on their website, because it shows that there are real people behind the company, which creates a sense of trust.
Photography also makes sense when you want to convey the physical qualities of a product or service. For example, a photograph of a hotel bedroom from a luxury hotel brand will make you think “Wow, I want to stay there!” much more powerfully than a stylised sketch or illustration. Right?
There is an implied sense of WYSIWYG, even though in practice we all know that this can be pushed to the limits (fast food menus again).
As you can see, graphic design is fairly broad subject, but that also means that we can help with a lot of the problems you face during the inception and creation of your project.
Not Just Graphic Designers. Print Expertise.
There’s nothing wrong with just being a graphic designer, but we have staff with many years of print experience too. This means that we understand design for print, so there will not be any issues when you send your work to print – either with us or elsewhere.
The number of times we are given artwork that is not print ready, we have to explain what is needed to the customer for them to get the best print, with nothing cropped or in the wrong place. Then they have to go back to their graphic designer and explain to them what is needed. Sometimes it means the graphic designer and layout team have to start over or text might be trimmed. Often they will then come to us so we can guide them through print design best practice. We are happy to help, but it would save everyone time and money if it was designed print-read, to begin with.
Did I Hear You Say Web Design?!
Yes, of course, we design websites! We are graphic designers after all! So, if you are looking to set up a new website in Hayes, London, or anywhere in the world, then get in touch!
Our love of web design runs deep! We have been designing websites for over ten years! Learning the basics of coding HTML, PHP, CSS and the like, while watching the languages grow and develop over time, while new tools and exciting developments change the ever-evolving landscape of the internet.
How can you not be excited about that!?
You can build a website in Hayes and have a global audience! That is amazing. The addition of social media on add to that. But no matter how important social media is, every brand worth anything has their own website.
Everything We Do
Just Say Hi!
Before we can get your project off the ground, we are going to need to introduce ourselves! We prefer staying at home like a hermit-crab, and doing everything via phone and email, it keeps costs down, so we can pass those savings on to you! But if you’d like a meeting in the real world, then that can be arranged (There are about 1000 Costas in Hayes). But it’s always good to talk via email or phone first to get an idea of the scope of the project.